Slumberland Privacy Policy

1.2. Information from Children

Slumberland does not knowingly solicit or collect any personal information from anyone under 16 years of age, and children under 18 are not permitted to register for or use our Site or Services, including by subscribing to receive information from Slumberland. Parents can contact our customer service department to access, change, or delete the personal information that has been submitted by a child. If we become aware that a child under the age of 16 has provided us with personal information, we will delete it.

1.3. Tracking Technologies and Cookies

follow the global privacy control.

Slumberland uses cookies and related technologies on our Site to help us recognize your device as a repeat visitor and enable certain website features and functionalities. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

Specifically, we use cookies and other similar technologies on our Site to:
• Recognize you whenever you visit this Site (this speeds up your access to the Site as you do not have to log in each time);
• Support security and any authentication features on our Site;
• Obtain information about your preferences and use of our Site;
• Carry out research and statistical analysis to help improve our content, Products, and Services, and to help us better understand our customers’ requirements;
• Improve the speed and performance of our Site and Services;
• Make your online experience more enjoyable and efficient; and
• Keep track of the items stored in your shopping basket and take you through the checkout process.

The cookies that we place on your device may include:

• Essential Cookies: these cookies are essential for you to be able to navigate our Site and use its features. Without these cookies, the services you have asked for could not be provided.

• Performance cookies: these cookies collect information about how you use our Site, for example, which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous and is only used to improve how our Site works.

• Functionality Cookies: these cookies allow our Site to remember the choices you make (such as your username, language, last action, and search preferences) and provide enhanced, more personal features. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.

• Marketing Cookies: also known as advertising cookies, these cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our Site and help measure the effectiveness of the advertising campaign. This is sometimes referred to as online behavioral advertising. In some cases, our partners may use cookies to provide us with information about your interactions with their services. These cookies remember that you have visited a website, and this information is shared with other organizations such as advertisers. Those third-party cookies would be subject to the third-party service’s policies.

You can opt-out of online behavioral advertising cookies and similar technologies by using our Preferences Center. Please note you may continue to receive generic or contextual ads.

1.4. Managing Cookies

You can opt-out of all non-Essential cookies by clicking on the “Decline All” button on the cookie banner at the bottom of the Site homepage. In addition, your browser may give you the ability to control some types of cookies. If you want to customize the kinds of cookies you can control, you can change your browser settings so that certain types of cookies are not accepted.

If you turn off any cookies, please be aware that you may lose some of the functionality of this Site. For more information about cookies and how to disable them please check the following resource: http://www.allaboutcookies.org/

For more information about targeted advertisements and/or to learn how to opt out of advertising cookies, please visit the below independent associations. You can visit these independent associations’ websites to opt out of all cookies served by their members. These independent websites are not sponsored by or affiliated with Slumberland.

• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)

When opting out, a cookie will be set to let advertisers know not to use your data for targeted advertising purposes. You will still see advertisements, but they will not be tailored to your interests. If you opt-out of these targeted advertising cookies, your opt-out will be specific to the web browser or mobile device from which you accessed the opt-out. If you use multiple devices or browsers, you will need to opt-out each browser or device that you use.

1.5. Consent to Use Cookies

The first time you visit our Site, a cookie notice is displayed describing our use of cookies and linking to this Cookie Policy. As described in that notice, the cookie choices you make the first time you visit our Site will be used for your future use of the Site.

Slumberland’s Site and Services are tailored for, and targeted to, users in the United States of America (“U.S.”). Because Slumberland is a U.S.-based company, your information may be collected and processed in the U.S. Additionally, as part of the Products and/or Services offered to you through our Site, the information which we collect about you may be transferred to, and stored in, one or more countries other than where you currently reside. For example, this may occur if any of our servers or third-party service providers are located in a country other than yours. These countries may have different data protection laws that apply to personal information. However, if we transfer your information in this way, we will put in place appropriate protection to make sure your information remains adequately protected and is treated in line with this Privacy Policy.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to any such transfer.

We take the security of your personal information seriously and follow industry-standard practices to protect the data we collect and process. Slumberland has therefore put in place commercially reasonable physical, electronic, and managerial procedures designed to safeguard and secure the personal information that Slumberland collects. Access to personal information will be restricted to our authorized personnel who require the information to perform their duties properly. In addition, access will be limited to only that information that is strictly necessary for the performance of those duties.

Remember, the safety and security of your information also depends on you. Where you have chosen, or where we have given you a username and password for access to certain parts of the Site or Services, you are responsible for keeping your login credentials confidential. No method of transmission over the internet, or method of electronic storage is completely secure, so Slumberland cannot guarantee its absolute security.

We try to keep email communications to a minimum and give you the ability to opt-in/opt-out of any marketing communications we may send. For example, we may use your information to contact you with newsletters, marketing, or promotional materials and other information that may be of interest to you. You may opt-out of receiving any, or all, of marketing communications from us (other than certain required communications, such as messages confirming orders, and notifying you of any privacy policy updates, and the like) by following the unsubscribe link, instructions provided in the communication, by contacting us at feedback@slumberland.com stating your request, or, as applicable, by texting STOP in reply to our text messages.

We may use email and text marketing vendors to manage and send emails and SMS texts to you, including abandoned cart reminders. Klaviyo is one of our vendors, and its Privacy Policy can be viewed at https://www.klaviyo.com/privacy/policy. When we send a SMS message, we and our vendors may collect and process certain personal information such as your phone number, country code, mobile carrier and carrier region, IP address, and user submitted address (if provided). We use such data to support message routing and delivery times, and determine a recipient’s local time zone and quiet hours. We may disclose your SMS opt-in or consent status with third parties that help us provide our messaging services and send the text messages. We will not share or sell your phone number or your opt-in to the SMS with unaffiliated third parties for their direct marketing purposes or for purposes unrelated Site.

For more information about text messages, see our Terms and Conditions.

8.1. Right To Know About The Personal Information We Collect And Share

U.S. State laws may give you the right to request that we disclose the personal information we have collected about you over the past 12 months, which we only provide after we receive and validate your request. Once we receive and confirm your verifiable request, we will disclose to you:
• The categories of personal information we collected about you;
• The categories of personal information we have disclosed about you (if any);
• The categories of sources for the personal information we collected about you;
• Our business or commercial purposes for collecting that personal information;
• The categories of third parties with whom we share that personal information; and
• The specific pieces of personal information we collected about you.

8.2. Right to Opt-Out of Targeted Advertising

Some states may provide you with the right to opt-out of targeted advertising or “sales” or “sharing” of personal information for cross context behavioral advertising. See the “How Information May be Disclosed” and “Cookies” sections above to opt out.

8.3. Right of Correction

You may have the right to request correction of your personal information. After we receive and validate your request, we will correct your personal information, unless an exception applies. Please note that you can correct and update some of your basic information via the Services or on the Site.

8.4. Right of Deletion

You may have the right to request erasure of your personal information, subject to certain exceptions, such as when we have a legal obligation to retain the data in question. After we receive and validate your request, we will delete your personal information, as well as direct our service providers to delete your personal information unless an exception applies.

8.5. Slumberland eClub and Notice of Financial Incentive

We provide special offers and benefits to customers participating in our Slumberland eClub loyalty program. Customers may join online or in store; Slumberland credit card applicants join The Slumberland eClub loyalty program as part of the credit card application process. Participation in The Slumberland eClub is voluntary and Slumberland eClub members may withdraw from the Slumberland eClub loyalty program at any time by contacting our customer service team via email at feedback@slumberland.com or by calling 1.888.95.SLUMBER. The personal information we request from customers when they sign up for The Slumberland eClub includes their name, email, and phone number, so we can send reward and program-related information (including relevant marketing) and ensure that purchases are associated with the correct Slumberland eClub account. A Slumberland eClub member may also share personal information with us through their Slumberland account, including username and password, billing, mailing, and shipping addresses, phone number, and payment method (e.g., credit card) information, and brand preferences, or through purchases they make online or in store, for purposes of creating a better online and/or in-store shopping experience. When a Slumberland eClub member accesses our website or makes a purchase, we collect the same personal information as we do from other Slumberland customers as detailed above in this Privacy Policy. We use and disclose any information we collect as part of our loyalty program as described in this Privacy Policy. If you request that we delete any of your personal information that is essential to providing you with the Slumberland eClub loyalty program, we will not be able to provide you with the benefits of that program (e.g., if you ask us to delete your phone number, we will no longer be able to maintain your loyalty account).
While we do not assign a monetary value to the personal information we collect from Slumberland eClub members in exchange for the benefits The Slumberland eClub program offers, we do receive value in the form of customer loyalty and increased purchase engagement. In determining the value to Slumberland, we consider the revenue generated from activities related to the collection and retention of Slumberland eClub members’ personal information less expenses related to providing The Slumberland eClub program and benefits offered. This value will vary by member depending on purchases made, where those purchases are made (in store or online), which offers a member takes advantage of, and many other factors.

8.6. How to Make Disclosure, Access, Correction, or Deletion Requests

If you reside in a state that provides for enhanced privacy rights, you can request disclosure, access to, correction, and/or deletion of your personal data as described above by submitting a verifiable consumer request to us by:
• Accessing our Preferences Center tool or sending an e-mail to feedback@slumberland.com including the following information along with your request: your full name, company name (if applicable), address, e-mail address, and a phone number. We may request that you provide additional information if necessary to confirm your identity. This is for security purposes and is required by law in some cases.
• Only you, or a person registered with the appropriate mechanism associated with your state of residency that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
• You may have the right to make a free request up to two times in any 12-month period. We will respond to all validated requests within 45 days of receiving your request, unless we request an extension. If we reasonably require an extension to respond to your request, we will notify you of any such extension within the initial 45-day period.

8.7. Non-Discrimination

Slumberland does not discriminate against users who request to exercise their privacy rights. Unless an exception applies, this includes our promise not to:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including granting discounts or other benefits, or imposing penalties;
• Provide you a different level or quality of goods or services; or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

While these rights are not globally applicable, users or Site visitors residing in certain states are afforded certain rights regarding their personal information. Except where an exception or exemption applies, these rights may include 1) The ability to request a copy of the information we have collected about you during the previous 12 months, as well as the right to review our data collection practices related to you (a “Personal Information Request”); 2) The ability to request deletion, correction, or limitation of your personal information; and 3) The right not to be discriminated against due to your exercise of any of the preceding rights. While these rights are not globally applicable, our customers are entitled to access the personal information that we hold about them. To ensure that your personal information is accurate and complete, please contact us through the email address below regarding any errors or updates affecting the personal information that we may hold.

You may make a request by accessing our Preferences Center or emailing us at feedback@slumberland.com or by calling us at 1-888-95-SLUMBER to request access to, correction of, or deletion of any personal information that we hold about you. Residents of California may also designate an authorized agent to exercise certain privacy rights on their behalf and should make any such request by contacting the above email address. To protect your privacy and security, Slumberland may take reasonable steps to verify your identity before granting access to, correcting, or deleting data. We will generally respond to your request for information within 45 days, unless, for reasons beyond our control, a longer response time is necessary, in which case, you will be advised accordingly. Please note that we may retain certain information as required by law or as necessary for our legitimate business purposes.

If you have questions or comments about this Privacy Policy, or if you are not completely satisfied with this Privacy Policy or its application by us, we invite you to convey your concerns or suggestions to us at feedback@slumberland.com. If you have an applicable disability, you may also contact us at the above email address to request access to this Privacy Policy in an alternative format. We will reply as quickly as possible and inform you of the steps, if any, that have been or will be taken to address your concern or implement the suggestion.

We may update this Privacy Policy from time to time. If we do, we’ll let you know about any material changes, either by notifying you on the Site or by sending you an email. Any updates to this Privacy Policy will not apply retroactively. If you keep using our Site or Products and/or Services after a change, that means you accept this Privacy Policy.